RedLetterMedia's school of thought insists that trailers repeat its pattern: establishing shot of a city ---> mysterious, cryptic, and vague lines ---> build up to silence ---> action montage ---> throw in a laser shotting into the sky ---> Title. Let's just say I'm focusing on those of the movies I'm keen on, and surely professionalism which can solely be found on the dedicated. Action films are OUT of the question. I've seen trailers that inspire viewers (whether watched the movie or not) with different expectation of what this story will be like, and honestly some, more or less, do some crappy "movies" (if they could call themselves that) a favor for their box office.

Crimson Peak is like a pleasure, light reading in a summer's day (Not that it works for Hong Kong, humid and no breeze), thanks to Guillermo del Toro's effort to infuse visual or poetic beauty. Worth a watch. Skip the trailer, for its cheesy expression may turn you off.
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